Preparation and Practice: The Professional’s Guide to Sales Success



Consider how your organization handles these critical points in the sales process:



  • When prospective customers say, “Let me think about it,” do you hand them your card and wait for them to call you?
  • Do you forget or ignore customer objections instead of accepting their comments as opportunities to improve the image of your product or service?
  • Do you refuse to turn difficult accounts over to fellow representatives even when it’s likely that someone else could make the sale?
  • Have you practiced new techniques/ideas on prospective clients?
  • Have these experiments lost you otherwise likely customers?


Just one “yes” could cost you thousands of dollars in lost sales. Read The Professional’s Guide to Sales Success to learn how your organization can correct these and other easily correctable flaws in your sales process.


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